Featured Briefings
Intelligent Strategy: Executive Session
Richard Rumelt, Harry and Elsa Kunin Chair in Business and Society, UCLA Anderson School of Management
Wednesday, 8 February 2012 - 7:30am – 9:00am, 9:30am - 12:30pm
Session I - 7:30am - 9:00am Breakfast Briefing
Session II & III - 9:30am - 12:30pm Executive Session - (Limited Class Size)
Registration for this "Executive Session" event includes access to Sessions I, II & III.
Based on his most current body of research and recent book Good Strategy/Bad Strategy, Professor Richard Rumelt delivers an extended morning session in which he highlights strategies that will sharpen your management skills and make you a more dynamic and effective leader within your organization.
Session I: Breakfast Briefing - Covers the concepts of good and bad strategy and the logic underlying each:
· “Bad Strategy” is long on goals and visions and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization.
· “Good Strategy” flows from an honest diagnosis of the situation and from a focus on overcoming a critical challenge. Couples problem-solving policies to proximate objectives which the organization can actually accomplish.
Sessions II & III: Executive Session - This practical working session will explore how top executives can actually break the bad strategy habit. The main topics covered will be:
· Why is there so much bad strategy? What are the organizational, cultural, and cognitive reasons for the widespread avoidance of proactive problem-solving?
· What are the principle sources of power of a good strategy? Much of the modern discussion of strategy has focused on the economics of competition. This way of looking at things is very useful, but misses the more general and powerful tools that talented strategists use. These include anticipation, concentration, the creation of proximate objectives, the understanding of chain-link situations, the power of design, the power of focus, the distinction between good and bad growth, the nature of advantage, riding the waves of dynamic change, and understanding entropy and inertia.
· How can individuals and groups improve their ability to perform deep and useful diagnoses of their situations?
· Can a “good strategy” process be wedded to ordinary “strategic planning?”
· What is “strategic navigation” and how can a top management team use this tool?
Intelligent Strategy: The Difference Between Good and Bad Strategy and Why It Matters
Richard Rumelt, Harry and Elsa Kunin Chair in Business and Society, UCLA Anderson School of Management
Wednesday, 8 February 2012 - 7:30am – 9:00am
Based on his most current body of research and recent book Good Strategy/Bad Strategy, Professor Richard Rumelt delivers an extended morning session in which he highlights strategies that will sharpen your management skills and make you a more dynamic and effective leader within your organization.
Session I: Breakfast Briefing - Covers the concepts of good and bad strategy and the logic underlying each:
· “Bad Strategy” is long on goals and visions and short on presenting a coherent set of actions for actually solving the fundamental problems facing an organization.
· “Good Strategy” flows from an honest diagnosis of the situation and from a focus on overcoming a critical challenge. Couples problem-solving policies to proximate objectives which the organization can actually accomplish.
This Breakfast Briefing session will be followed by an extended morning Executive Session. To sign up for both the Breakfast Briefing and the Executive Session, regiter under the Executive Session. Otherwise, to attend the Breakfast Briefing only, register here.


