Change Management and Strategic Planning
How to counter the confusion delay resistance and inefficiency that typically thwart progress. The iterative process of getting everyone to hop on the same change train (even if at different times). The importance of addressing the "What's in it for me?" question.
Strategic planning is the process of creating a wave of change while gaining commitment from your employees and other stakeholders necessary to make it happen. Yet change inevitably engenders resistance. Even the best strategic plans can fail if this resistance is not met and overcome.
Dr. Katz, Associate Vice President for Strategic Planning at Stanford University, explains six principles for effective implementation: leadership a clear vision or goal a comprehensive perspective a process for adverse opinions persistence and flexibility. She then provides examples of each of these components and discusses current efforts within Stanford University that provide a model for successful change.
Roberta Katz has served as senior vice president and general counsel of Netscape Communications Corp. She earned a PhD from Columbia University and is a graduate of the University of Washington School of Law. Dr. Katz is the author of "Justice Matters: Rescuing the Legal System for the 21st Century."
Roberta Reiff Katz is Associate Vice President for Strategic Planning at Stanford University, working since 2004 in the Office of the President and assisting with the development and implementation of a variety of new University-wide initiatives as well as the ongoing strategic support of various interdisciplinary endeavors throughout the University.
During 2009-10, Katz took a leave from her work at Stanford to serve as a Special Advisor to the Assistant Attorney General for Antitrust, U.S. Department of Justice.
Katz has a successful record of executive leadership: Co-founder and CEO of Flywheel Communications, Inc., President and CEO of the Technology Network (TechNet), Senior Vice President, Secretary and General Counsel of Netscape Communications Corporation and, Senior Vice President and General Counsel of McCaw Cellular Communications, Inc. (subsequently AT&T Wireless) and its subsidiary, LIN Broadcasting Corporation.
Ms. Katz was also a lawyer in private practice, specializing in corporate law, as a partner with the firm of Heller, Ehrman, White & McAuliffe. Before becoming an attorney, Ms. Katz was a cultural anthropologist. She holds a Ph.D. from Columbia University, a bachelor’s degree from Stanford University, and a law degree from University of Washington Law School.